LUCY HUNT

Creating a new global identity for CBS Reality, the core concept for the channel idents is simple … a series of compelling portraits of exceptional real life characters that make you want to discover more. Many of the values which we were applying to the ID’s we wanted also to bring to the graphic packaging: simplicity, the real world, drama. So, rather than resorting to 3D, we shot ink in water for real and at super high speeds. This created a series of mesmerising textures, all in the channel colour of yellow, on top of which sits white text. And that’s it: yellow ink + white text. The perfect environment for our real-life portraits, rich in all the colour, texture and detail that only real life can supply.