With shows like Mad Men & Breaking Bad, AMC has created some of the best television of recent years. So we were very excited when they asked us to create their UK launch campaign. What better way to announce the arrival of the storyteller par excellence than with a poem celebrating the story itself? And who better to read it than Bryan Cranston …?

AMC - the network behind shows such as 'Breaking Bad' and 'Mad Men' - approached us about launching the U.S channel in the UK. Richard penned a poem based around the notion of stories. This poem would be read by multiple actors - each bringing their own character to life.

We were thrilled when we heard that Bryan Cranston was eager to take part. This was the launch spot in the three part series.

Executive Producer - Lucy Hunt
Creative Director / Director - Richard Holman
Editor - Matt Chodan @ Gorilla
Post Production - Envy
Audio - Post & Sound Audio Production