We were commissioned by Nat Geo Wild to create a global campaign that would encourage people who don't know they already have the channel to tune in. We wanted to kick back against the clichés of natural history TV - to create a rock n roll wildlife edit that would pick you up by the lapels and dump you breathless on the floor ...

This brand film to promote the channel Nat Geo Wild, was born out of a need to let National Geographic subscribers know about a channel they didn't realise they had.

Edited with the amazing Nat Geo footage library, we paired the visuals with a punk soundtrack composed by Echoic Audio.

Executive Producer - Lucy Hunt
Creative Director - Richard Holman
Creative - Mark Howard & Jo Tanner
Edit - Matt Chodan @ Gorilla
Post Production - Envy
Audio - Echoic