LUCY HUNT

A&E 'Real Life Drama' was a complete rebrand for the network that covered TV and print. The idea behind the creative was for the characters from the shows to directly challenge the viewer - straight down the barrel of the lens. 

The intense shoot took place in Los Angeles over a 2 week period. Post production was completed in New York.

The rebrand picked up a number of awards and the network was applauded post launch by The New York Times - "All networks rebrand, few do so effectively as A&E".